Re: Stagecoach Yorkshire 20/02
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You raise good points Paul.?
I didn't think time travel was possible but aparantly it is. When I looked at the Stagecoach corporate web site, I was instantly ported back to 1995!
The downward spiral also always appears to occur when a founder /Co founder of a business steps down. Its very rare things get better after that.?
Rebranding excersises are always quoted as costing millions, so as such couldn't they have skipped painting the older buses in the fleet? I appreciate things are done in a certain order but really, wouldn't a touch up have been better??
Maybe this is the enthusiast/photographer in me speaking too, but if the new livery, was just applied to brand new vehicles so the public know there is something different about it.... Beit WiFi, USB charging etc.?
Thanks for listening
T
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More systamtic of the half arsed side saddled approach to this rebranding so far demonstrated by Stagecoach.
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In one respect, if you are going for a unified rebranding then yes, you should repaint anything that you have decided that should be repainted into the new livery.
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However, you should have changed the logos on all the buses, regardless of the livery.
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The list of "expemptions" to the new livery grows by the day. Not only have they claimed that they are "simplyfying and strengthing the brand" by replacing one livery with three liveries . . . . there are numerous examples now where even this muddled approach won't be applied.
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The promises to impove the digital offering (website, app etc . . . .) hasn't happened. Brian has constantly prattled on about the importance of a good website etc, but here we are, several years later and the other side of a corporate relauch and Stagecoach still have the worse website and app of any of the major bus companies in the UK.
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The whole thing is just a complete mess and any self respecting marketing or brand specialist would be holding their head in their hands. Sadly, Stagecoach is falling further and further behind and this half arsed rebrand (created by someone who's same ideas were rejected by another group) sadly confirm this downward spiral.
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Paul
I'm sure it's just too keep transport historians on their toes in 30 years time.
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Tony
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On Thu, 20 Feb 2020, 21:29 Dale Tringham via Groups.Io, <daletringham= [email protected]> wrote:
Ian,
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Amazed that a 56-reg Dart/Pointer is getting the new livery !!
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Dale
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-------- Original message --------
Date: 20/02/2020 21:21 (GMT+00:00)
Subject: [ydbn] Stagecoach Yorkshire 20/02
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Gold livered Scania/E400s 15535 (VX59 JCZ) and 15611 (OU10 BHE) are now at Barnsley depot for use primarily on service X10 (Barnsley - Leeds) alongside 15609/10. Note Mon-Fri the X10 requires 3 vehicles, 2 of which stay on the X10 all day and the 3rd on the X10 during the am and pm peaks, with a round trip each on 57,59 and 66 in between.
Dart/Pointer 35236 (YN56 OMS) is currently in the process of receiving the new livery.
On order for later in the year are 18x long Enviro 200MMCs for Rawmarsh depot. Further details to be confirmed nearer delivery.
Ian ?
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