I was a few keystrokes premature with the last question. I looked longer and found the new feature. And then clicked it. And then found out where it showed up.
Ok, so now people
member or not can sponsor a Groups.io group. If the group owner allows it there appears a Sponsor This Group button on the group's home page:
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The funds go directly to Groups.io to pay for their hosting and other costs.
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The group can apply the funds to an upgrade from Basic to Premium, or if already Premium to pay for their next plan fee when due.
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This may take some of the sting out of the upcoming (Jan 18th) Pricing Changes.